The Journey
A Tale of Two Worlds
Early in my career, I watched a multi-million dollar transformation project fail. Not because of strategy, not because of the resources, not because of the lack of skill. It failed because nobody understood the three different realities living inside that organization: what top leaders believed, what teams experienced across the organization, and what individuals actually felt in their positions.
That failure stayed with me. As I climbed the ranks to become one of the youngest IPMA Level A certified professionals globally, leading increasingly complex international strategic projects, I kept seeing the same pattern. We measure what's easy to measure, not what matters. And we base important decisions on the wrong metrics without clearly understanding the context or the consequences of our actions.
"The moment I realized that organizational culture isn't one thing but multiple overlapping perceptions each individual has that shape the DNA of the company, everything changed for me. I started searching how we can measure and visualize that with advanced mathematics and behavior analytics."
This realization sent me back to academia. Not to escape practice, but to enhance it. I've devoted years of research across two doctorate degrees, focused on culture and behavioral transformations in teams and organizations. More importantly, everything I've developed has been rigorously validated through client engagements, project teams, university teaching, and applied research.
Today, I live in both worlds simultaneously. One day I'm analyzing behavioral data patterns, the next I'm facilitating a board workshop in Zurich or teaching at a university. This isn't a balancing act. It's an integration. Every academic insight makes me a better consultant. Every client challenge makes me a better researcher and professor.